FIFA World Cup 2026 lands in New York. MetLife Stadium. The Final on July 19. Global visitors flooding this city.
The MALT YARD is where Harlem watches it together — twelve miles from kickoff.Outdoor cultural venue inside West Harlem's Innovation Triangle. Private property — no Parks permit, no DOT, no DOH layer. A structural advantage most NYC outdoor venues don't have.
Activation model. Five windows. Show up huge for moments with cultural gravity, get out clean in between. Low overhead by design — City Winery runs all F&B.
Projected NYC visitors during the tournament. International fans, diaspora communities, locals looking for a place to feel it together. The MALT YARD opens July 3 and peaks July 19 — Final at MetLife, 3pm ET.
Adjacent to Columbia University Medical Center, Hamilton Heights, Washington Heights. A dense, diverse, professional and academic community underserved by large outdoor cultural programming.
Between windows: Wed Network Nights, Thu Comedy, Fri Movie Nights (BYOB / non-alcoholic August), Sat/Sun ambient open. An open platform for producers and collaborators.
No other outdoor venue of this size north of 110th. Your brand gets exclusive access to a geography with 3.4M projected World Cup visitors.
~30 premium event days across five windows. People show up with intention. Your brand is embedded in the moments that matter.
Official FIFA venue rights are out of reach. The Malt Yard delivers the cultural moment at a fraction of the cost — Final on July 19, watch parties, QFs.
Full season co-presenter. Your brand is synonymous with The Malt Yard 2026.
Season-long visibility. Category exclusive. First-mover positioning in West Harlem's landmark new venue.
Tie your brand to one window — Latin Fest, Oktoberfest, World Cup Final.
Full venue buyout or community-rate exchange. Your concept, our platform.
Presenting Sponsor holds exclusive co-presenter rights for the full 2026 season.
| Benefit | Presenting · $50K+ | Founding · $15–25K | Activation · $5–10K |
|---|---|---|---|
| Season-long venue presence | ✓ Full | ✓ | — |
| Co-presenter / naming rights | ✓ Excl. | — | — |
| Category exclusivity | ✓ | ✓ | — |
| Bar + cup branding | ✓ | — | — |
| Dedicated activation night(s) | ✓ (1) | ✓ (2) | ✓ (1) |
| Venue signage | ✓ Full | ✓ Zone | ✓ Event |
| Social media integration | ✓ Season | ✓ | 3 posts |
| Email + membership CRM | ✓ | ✓ | — |
| 2027 first-right conversation | ✓ | — | — |
43,000 SF on private property. No Parks permit required. Available for brand activations, corporate events, content shoots, and production.
Up to 6 hours · Corporate events, community activations, shoots.
Full day · Brand launches, private events, large productions.
Per day · Industrial backdrop, outdoor scale, power access.
Half-day · Editorial, influencer, social media production.
Industrial West Harlem backdrop at scale. Rare urban outdoor location with power access and no permit overhead.
Brand campaigns, editorial shoots, influencer content, social media production. Flexible booking, half-day rates available.
AV by Modus Pro. Outdoor screen-ready. Power access. Suited for live streaming, broadcast activations, large-format screenings.
Movie Nights run throughout August — non-alcoholic, BYOB-friendly, community-first. The venue, the screen, and the crowd are already here.
Team offsites, client entertainment, product launches, employee appreciation. Full F&B through City Winery. Production through Modus Pro. Uptown NYC — accessible, different, memorable.
Howard, Morehouse, Spelman, Columbia NYC chapters. Reunions, milestones, fundraisers. The Malt Yard's cultural identity makes it the right room for uptown community gatherings.
Birthdays, anniversaries, private dinners, engagement events. A venue with a real identity — not a generic rental space. City Winery F&B built in.
The Founding Membership pre-sells the audience that already lives here. By the time sponsors arrive, 1,000 Harlem residents have committed money and attention to the season. That's the audience your brand sits next to.
Jul 3 → NYE. Five core windows + bonus runway. ~30 premium event days. August 10 mid-season review is the decision gate for permanent buildout authorization.
Permanent infrastructure. Three-way IP co-ownership: We Eat Here · Janus Property Company · City Winery. First right of negotiation on 2027 lease at market rate.
April 2027 launch. Year-round outdoor biergarten and cultural hub. 2026 partners carry first-right for 2027 season. Category exclusivity transfers.
No venue like this exists in NYC. This summer, it does. Twelve miles from kickoff. Six bars deep. Visible from the back. Doors open July 4, 2026.